Serenoa Group is a commercial real estate investment firm focused on the development and management of residential and mixed-use properties throughout the state of Florida. We concentrate on infill markets with high barriers to entry, and on suburban markets squarely in the path of growth. Our mission is to improve our local communities through innovative real estate projects, whilst creating
value for investors and stakeholders alike.
“A Symbol Of Florida’s Diversity, Resiliency And Growth.”
sˌɛɹənˈo͡ʊə
Serenoa Repens, commonly known as the Saw Palmetto, is one of the most recognizable features of
Florida’s native flora. A hardy and adaptable plant, it’s prevalent across a diverse range of ecosystems –
from pineland forests and prairies to wetlands to the tropical hardwood hammock. The Saw Palmetto is
storied for its resiliency, as it’s almost always the first plant to regenerate and thrive following wildfire.
Extraordinarily long-lived, some specimens are believed to be over 500 years old. In addition to
providing food for a host of native species of fauna, Serenoa berries provide numerous health benefits
to humans, and historically were a staple of the native diet. The plant is a symbol of Florida’s diversity,
resiliency, and growth – all key traits core to our investment philosophy at Serenoa Group.
